Transforming your marketing team
from a cost centre into a profit centre.
KPIs are more than just numbers. They help your team take ownership of their contributions and break down silos between departments.
We combine our expertise in agencies, marketing, technology, and data to help you drive measurable results that impact brand and revenue growth.
Better focus on the customer journey, better data collection, and improved insights all go hand in hand.
The more data you try to gather, the more you miss, and the more you spend. This is the marketing challenge today. Adopting a truly data-driven culture, means starting simple.
Our upfront consulting approach:
Align leadership's motivating metrics using KPIs and OKRs.
Document current measurement maturity.
Document people and process requirements.
Document martech and data requirements.
Your own bespoke measurement framework.
Our strategic data visualisations blend marketing and business data for decision makers using clearly defined Objectives and Key Results (OKRs).
What you get:
A centralised full funnel view of marketing’s performance across paid, owned and earned media.
Better decisions being made by your leadership on a monthly basis.
Pro-active target setting for each marketing metric that matters.
Performance monitoring of metrics that matter using RAG (Red, amber and green).
Improved weekly and monthly reporting efficiency.
Marketers can’t achieve maximum performance when they rely on strung-together processes to build campaigns, manage key stakeholders, and run weekly/monthly reporting.
We help you discover new growth opportunities and enable you to start converting data insights into action.
Find cost saving opportunities
Audience understanding initiatives
Analysis of creative performance
Campaign optimisation improvements
Advisory role to improve on internal processes
Digest of global and local trends
Current cultural influencing trends
Channels of influence
Brands dominating cultural relevance
Use GrowthEngine's marketing mix model to transform your sales forecasting process and commit marketing budgets with confidence.
Make better decisions about audience targeting, creative messaging and customer experience.
Be able to clearly see which marketing tactics work best.
Build alternative scenarios to test and optimise your marketing mix.
Data pipeline quality assurance and modelling of your company's Metrics That Matter.