Cultural intelligence at the heart of your organisation
Awareness session, covering all the content from our individual coaching sessions. Receive coaching and consulting for your marketing team and agency partners; we help you build your own IdeationRoom.
Intro to cultural trends & insights
Art vs science of insights and trends
The importance of brand relevance & culture
Cultural matrix explained
Tech needed to find trends & insights
Your channels of influence
Build vs Buy your IdeationRoom
Help make better decisions from insights
Personalised to your challenges
Creative, data and media team integration
Ongoing support and strategy as needed
Awareness session, covering all the content from our individual coaching sessions. Receive coaching and consulting for your marketing team and agency partners; we help you build your own IdeationRoom.
Intro to cultural trends & insights
Art vs science of insights and trends
The importance of brand relevance & culture
Cultural matrix explained
Tech needed to find trends & insights
Your channels of influence
Build vs Buy your IdeationRoom
Help make better decisions from insights
Personalised to your challenges
Creative, data and media team integration
Ongoing support and strategy as needed
Marketing and customer strategists
Brand and marketing managers
Consumer intelligence teams
Audience measurement and insights specialists
Agency sales directors and chief revenue officers
Any business using digital marketing should be aware of the laws that affect its data. Failure to comply with tight regulations could result in a legal fine or penalty and suffer brand damage.
This POPI Act training aims to provide clarity of the new laws, the issues that may be challenging your organisation as it engages in digital marketing, and the steps to take in order to gain compliance and reduce risks.
Get a good understanding of where to start with POPI and receive a checklist of what to do.
Intro to the IdeationRoom methodology
Brand relevance & culture
Macro & micro trends vs fads
Cultural matrix
Share case studies
Receive a valuable best practise approach, a checklist and process of what to do and templates on how to implement.
Art vs science of insights and trends
Measuring creative & audience effectiveness
Building data and trend insights into your routine
Global vs local trends and insights
Where and how to find the trends & insights
The best tech stack and resources for ideation
Building your first IdeationRoom
Q&A video recordings
Access to Slack community support
Awareness session, covering all the content from our individual webinar sessions. Receive training and consulting for your marketing team on the most important elements to cultural intelligence for brands.
Team integration
Adoption and measurement of ideas
Your channels of influence
Personalised to your challenges
Awareness session, covering all the content from our individual webinar sessions. Receive training and consulting for your marketing team on the most important elements to cultural intelligence for brands.
Team integration
Adoption and measurement of ideas
Your channels of influence
Personalised to your challenges
Craig has worked across multiple media channels, having been Sales Director for Popimedia the largest FB Marketing Partner in Africa, Digital Director of Hoorah Digital, Headed up the creation of the Business Intelligence team for DraftlineJNB at Ab InBev and now Head of Client Partnerships for Humanz, the world's leading AI influencer platform.
With 16 years of data analytics experience, Neil has brought academic rigor and science to marketing and data strategy. His clients are consistently rewarded for having taken the time to learn about their customers and to measure their data and return on investment.