Knowledge Bytes.

Things we're thinking about and discussing here at Measurebyte.

Unlocking the potential of our Marketing Measurement Framework

Learn how the Measurebyte marketing measurement framework can break down objectives, align teams, and bring transparency and accountability to your marketing efforts. Drive growth and improve performance with a standardised framework in place.

Strategy

The 3 pillars to achieve REAL Marketing ROI

Imagine a world where 1) You know exactly what drives business growth, 2) You have objective measurements to prove this and 3) You can use these measurements to make better decisions. We discuss how to achieve this.

Strategy

A simple framework to unlock value from your marketing reports

Marketers need a framework when visualising key performance metrics. Ask these 3 questions when reviewing marketing reports to unlock valuable insights.

Data

Traditional dashboards vs DecisionBoards

It’s time for a new medium— a medium that retains dashboard software’s ability to seamlessly integrate charts and tables—and quickly travel throughout organisations.

Data

DataLove Bootcamp aims to break down the marketing silos

From experience, I’ve seen that teams with good habits are much better positioned to report as they have good data. However, if your team has bad habits, I’ll take a bet that their data quality is bad as well.

Strategy

4 steps to creating a data-driven marketing team

Process, process... it's what brings clarity and focus to every team. Learn how to role out a good data-driven structure for your marketing team.

Management

Got a marketing ROI challenge?

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